OUR GOAL FOR YOUR BUSINESS:
CBRE: Oakland City Center
Website redesign modernized structure and showcased district’s diverse offerings.
Oakland City Center highlights downtown’s businesses, culture, and amenities.
Services
Website Consultation
Website Redesign
Information Architecture
Website Migration
Project Management
Challenge
The City Center’s website no longer reflected the downtown area’s vibrancy. With outdated listings and content, they needed a more engaging and user-friendly platform to showcase amenities and attract businesses, tenants, and visitors.
Strategy
We conducted a full content audit and website migration with a modern design. Pages were consolidated, broken links redirected, and updated visuals showcased local businesses, available real estate, and the energy of downtown Oakland.
Results
The new site serves as a polished digital gateway for Oakland. Usability and engagement significantly improved, supporting ongoing updates and promotions. Stakeholders confirmed that the refreshed design better reflects downtown’s momentum, helping attract new tenants, visitors, and businesses.
